Selling a gift voucher which generates an automatic voucher code is an effortless way to boost your sales. It's also a great way to grow your customers, as people can share the magic of your events with their community.
You can create vouchers in your 'Promote' section, link them to a product, and upsell them in your event, or add them to your Store.
💡 If you are looking for how to add other types of promotional codes to Ticket Tailor, check out the articles: How to create discount codes and How to add custom voucher codes.
How to sell gift vouchers
Create your gift voucher template
💡 A gift voucher template sets the conditions of the voucher you'll be selling to your customers.
Head to ‘Promote’ and click on ‘Voucher codes’ in the left-hand menu.
Select the tab called 'Gift vouchers'.
Next, click the button called 'Create gift voucher template'.
Fill in the details about the voucher you want to sell, including the price and the validity.
Sell your voucher using a 'linked product'
Linking a gift voucher to a product lets you set the conditions of sale (e.g. price and where you want it to be shown to your buyers).
Click on the gift voucher template you've created.
Click the button to 'Add a linked product' to create a linked product to sell your vouchers.
Enter a name for your voucher as you want it to appear on your checkout.
Add the price you want to sell your voucher for.
Use the checkbox to select where you want to sell your voucher - either as an upsell with your tickets, in your store, or both.
Select how many gift vouchers you'd like to sell by adjusting the quantity.
You don't need to adjust any of the other sections, as they will automatically update based on your voucher details.
Click 'Create product'.
Customise the gift voucher email that gets sent to your buyer
From the 'Box office settings' section of your dashboard, choose 'Confirmation emails' from the side menu.
In the box called 'Gift card email template', select 'Edit'.
Here, you can edit your 'Order confirmation email' as you would when editing an email.
Use the formatting buttons to bold or italicise certain parts of text, insert images, and turn text into links.
Use the people icon to add 'Placeholders'. These can be used to automatically place some buyer details, or order details, into the order confirmation email. Click the 'Placeholders' button and choose the field from the drop-down menu.
When you’re done, click the button marked 'Save'.
Redemption tips for gift vouchers and voucher codes
When you've created at least one voucher code, a box saying ‘enter promo code’ will automatically appear on the checkout form for all of your applicable events.
Multiple voucher codes can be used in the same order.
Once a voucher code has been used, it will be crossed out of the batch on the voucher page.
You can see which ticket buyer has used a voucher, as it'll show against their order, on the ‘Orders’ page.
You can include voucher code information in your line item report when you export your order information.
Troubleshooting issues with customer's gift vouchers
If your customer's voucher codes aren't working, please check the following:
Voucher codes are case-sensitive. Please check that your buyer is using the correct code.
Check that your voucher code can be used for the event they are trying to book.
Go to 'Events'
Select your event, then 'Edit event and tickets' then scroll down to the 'Advanced settings' area.
You'll see a list of voucher code types. Make sure the checkbox is selected for your voucher code to work.
💡 Things to note
Your voucher will now be on sale wherever you've chosen to sell your products. When customers buy a voucher their order will appear on the 'Orders' page, and their voucher code will appear in your gift voucher template under 'Voucher codes'.
Selling a gift voucher as a linked product will cost 1 usage/PAYG fee per 1 sold product.
When a voucher code is redeemed, the ticket is still seen as sold and will incur 1 usage/PAYG fee per ticket or product as per our usual fees.
If you can't see the option to edit your gift voucher emails, this is because you're using an older version of confirmation emails. Contact Customer Support to add the new Event confirmation emails to your account.
You can't currently sell custom gift voucher codes via Ticket Tailor. You can sell a gift voucher as a product with auto-generated codes, or you can sell custom gift voucher codes using another platform and import them into Ticket Tailor.
You can't send a voucher to a specific email address - it will be emailed to the buyer who can forward it or print it for their recipient.