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How is my revenue calculated?

Find the revenue for all of your events on your ‘Overview’ dashboard page, as well as on your Event summary page for your individual events.

Written by Rhio

Overview Analytics

The revenue shown on your Overview dashboard page is the total amount of money you've taken for ticket and product sales and donations (minus any refunds) across all of your events in your box office.

  • This includes any tax or booking fees you have added to the ticket price when setting up your ticket types.

  • ​This revenue figure is before any ticketing fees have been taken out.


Event summary Analytics

A screenshot of the event summary analytics for an event with 3 tickets totalling £314.40. The event is in 169 days, 0 tickets are checked in and the event has 211 page views.
  • To view your Event summary Analytics, find your event in the Events section of your dashboard.

  • Then, click Event summary in the left-hand menu.

  • The revenue shown on your Event summary is the total amount of money you've taken for ticket sales, product sales and donations (minus any refunds) for your selected event.

  • This includes any tax or booking fees you've added to the ticket price when setting up your ticket types.

  • This revenue figure does not account for any ticketing fees that may be taken out.


What happens to my revenue when I refund a ticket?

  • Refunding an order will automatically deduct the amount you've refunded from the revenue shown on your dashboard.

  • Cancelling a ticket and issuing a refund as Credit via voucher for your future events won't subtract the order amount from the revenue total, as you still have the money in your account.

💡 Voiding a ticket or cancelling without a refund does not reduce the revenue amount shown in your Overview Analytics.

What about non-refundable cancellations?

  • Cancelling an order without issuing a refund does not change the revenue amount.

  • Voiding a ticket does not change the revenue amount.

  • Transferring an order to an event does not affect your revenue total unless you've transferred an order to a more expensive event and taken payment. Your revenue will increase based on the extra amount you've been paid.

    • When an order is transferred, the revenue stays recorded under the event where the payment was originally made. So, if you transfer an order to a new occurrence, the number of issued tickets for the new occurrence will go up, but the revenue won't. The original event, however, will show more revenue than tickets issued.


💡 Things to note

  • Ticket Tailor rounds tax up to the nearest penny per line item. If you're manually calculating totals, you may notice a difference of a penny or two compared to the figures shown in your dashboard or sent to your payment processor if you calculate with different rounding.

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