Skip to main content

How is my revenue calculated?

Find the revenue for all of your events on your ‘Overview’ dashboard page, as well as on your 'Event summary' page for your individual events.

Written by Rhio

Overview analytics

Screenshot showing the 'Overview' dashboard, with an arrow pointing to the 'Total revenue' block within the 'Analytics' section.

The Total revenue shown on your Overview dashboard page is the total amount of money you've taken for ticket and product sales and donations (minus any refunds) across all of your events in your box office.

  • This includes any tax or booking fees you have added to the ticket price when setting up your ticket types.

  • ​This is a revenue figure before any ticketing fees have been taken out – it doesn't show your profit.


Event summary analytics

A screenshot of the event summary analytics for an event with 3 tickets totalling £314.40. The event is in 169 days, 0 tickets are checked in and the event has 211 page views.
  • To view your Event summary analytics, find your event in the Events section of your dashboard.

  • Then, click Event summary in the left-hand menu.

  • The Revenue shown here is the total amount your buyers paid for everything attached to that event, minus any refunds you've paid back to them. As well as ticket sales, that includes add-on products, bundles, donations, Refund Protection, and Text message reminder fees.

    • Orders that are still awaiting payment are also included.

  • It includes any tax, and any booking fees you've added when setting up your ticket types.

  • If a buyer used a discount code, revenue is counted after the discount.

  • It doesn't include what Ticket Tailor charges you, or what your payment provider (such as Stripe or PayPal) charges you. It's the money your buyers paid, not the amount that lands in your bank account.

  • Products sold from your store rather than attached to an event won't appear here. You'll find those in your box office revenue reports.

Event summary analytics when using multi-checkout

  • If you have multi-checkout enabled on your box office, buyers can pay for tickets to several events in one transaction.

  • This means your transaction fee is charged once per order rather than per event, and therefore isn't included within the revenue figure you see on your event summary page.

    • The same applies to gift vouchers and voucher codes in multi-checkout orders. They come off the order total, but not off an individual event's revenue.

  • Both are still included in your box office revenue reports, which you can access by heading to Orders, then Sales reports.

    • Note: If you filter the sales report to one or more events, they drop out again, for the same reason they're missing from your event summary.

  • The above applies to every order once multi-checkout is switched on, including orders for a single event.


What happens to my revenue when I refund a ticket?

  • Refunding an order will automatically deduct the amount you've refunded from the revenue shown on your dashboard.

  • Cancelling a ticket and issuing a refund as Credit via voucher for your future events won't subtract the order amount from the revenue total, as you still have the money in your account.

💡 Voiding a ticket or cancelling without a refund does not reduce the revenue amount shown in your Overview analytics.

What about non-refundable cancellations?

  • Cancelling an order without issuing a refund does not change the revenue amount.

  • Voiding a ticket does not change the revenue amount.

What about rescheduled orders?

  • Revenue stays with the original order and the original occurrence. Moving tickets does not move revenue.

    • The new occurrence will show more issued tickets, but no extra revenue.

    • The original event, however, will include revenue from the rescheduled order but not the tickets issued.

  • The above also applies when you move only part of an order – the revenue stays with the original order and the original event.

  • Any extra money paid (for example, for a more expensive ticket, or a reschedule fee) is recorded on the new occurrence.


💡 Things to note

  • Ticket Tailor works out tax on each line item, then rounds the order total to the nearest penny. If you're manually calculating totals with different rounding, you may notice a difference of a penny or two compared to the figures shown in your dashboard or sent to your payment processor.

  • If you use our API, the revenue field on an event, occurrence, or event series is the same figure as your Event summary page. Transaction fees, gift vouchers, and voucher codes from multi-checkout orders aren't included there either. To reconcile a full order total, use your sales reports.

Did this answer your question?