Usually, people love cookies. Fortune cookies, Girl Scout cookies, peanut butter cookies…
The same can’t always be said for cookies on web pages.
This article explains how to add a custom cookie banner if you've added tracking, how cookie consent works, and what cookies Ticket Tailor uses by default.
How to add a cookie banner to your box office
Once you've set up your third party tracking tool from 'Integrations', open 'Box office settings' from the top right menu.
Click 'Cookie consent' from the left-hand menu.
Tick the checkbox for 'Activate cookie consent'.
You'll see a text field where you can enter your custom cookie consent messaging.
When you're done, click 'Save'.
Once activated, tracking scripts will not fire until consent is given, and the cookie banner will show on your box office and event pages, and your widgets.
Alternatively, pass your own consent choice
If you already collect cookie consent on your own website (through your own cookie banner), you can pass that choice straight to your event page or widget, instead of showing a second pop-up.
For an event page:
Add trackingConsent=1 as a query parameter to your event page link when the customer has accepted cookies on your site.
Example link before passing cookie consent:
https://www.tickettailor.com/all-tickets/YOURBOXOFFICENAME/
Example link after passing cookie consent:
https://www.tickettailor.com/all-tickets/YOURBOXOFFICENAME/?trackingConsent=1
For a widget:
Simply add trackingConsent=1 to the data-url in your widget embed code when the customer has accepted cookies on your site.
Example of your embed code before passing cookie consent:
<script src="https://cdn.tickettailor.com/js/widgets/min/widget.js" data-url="https://www.tickettailor.com/all-tickets/YOURBOXOFFICENAME/?ref=website_widget&show_search_filter=true&show_date_filter=true&show_sort=true" data-type="inline" data-inline-minimal="true" data-inline-show-logo="false" data-inline-bg-fill="false" data-inline-inherit-ref-from-url-param="" data-inline-ref="website_widget"></script>
Example of your embed code after passing cookie consent:
<script src="https://cdn.tickettailor.com/js/widgets/min/widget.js" data-url="https://www.tickettailor.com/all-tickets/YOURBOXOFFICENAME/?ref=website_widget&show_search_filter=true&show_date_filter=true&show_sort=true&trackingConsent=1" data-type="inline" data-inline-minimal="true" data-inline-show-logo="false" data-inline-bg-fill="false" data-inline-inherit-ref-from-url-param="" data-inline-ref="website_widget"></script>
Base this on your customer's actual choice in your own consent banner, rather than setting it to 1 permanently, so you stay compliant with their actual preference.
Why add a cookie banner if you add tracking to your box office?
By default, Ticket Tailor does not track ticket buyers.
However, you may choose to add your own third-party tracking tools, such as:
If you enable any of these:
You are acting as the Data Controller for that tracking
Data is sent directly to your third-party accounts
Ticket Tailor does not access or use this data
Therefore, if you add tracking tools to your box office, you are responsible for ensuring that:
Cookies requiring consent are blocked until accepted
Your cookie banner wording complies with PECR and GDPR
Cookies are clearly documented in your own cookie policy
Any international data transfers (e.g. Google, Meta, TikTok) are safeguarded under appropriate mechanisms such as Standard Contractual Clauses (SCCs)
Because tracking tools place non-essential cookies, you may need to obtain consent before they fire, depending on your local laws and where your ticket buyers are based (for example, under UK and EU privacy laws).
Who is responsible for cookies and data?
It’s important to distinguish between different roles:
You are the Data Controller for your ticket buyer's data.
Ticket Tailor acts as a Data Processor, using personal data only to provide the ticketing service.
Ticket Tailor never uses your ticket buyer data for analytics, advertising, or marketing.
This applies both to personal data and to any cookies you choose to add.
Cookies used by default on your box office
If you do not add any third-party tracking tools, your Ticket Tailor box office uses strictly necessary cookies only.
These cookies are required to:
Maintain the shopping basket
Process orders securely
Ensure the checkout functions correctly
Because these cookies are strictly necessary:
Consent is not required under PECR
No cookie banner is needed
No tracking or profiling takes place
Ticket Tailor’s website vs your Box office
Finally, it’s worth noting that Ticket Tailor’s own cookie policy applies only to:
tickettailor.com
Our direct relationship with event organisers
Ticket buyers do not need to visit our website. They interact only with your box office, where cookie usage depends entirely on whether you add tracking.
💡 Things to note
The buttons on your cookie banner aren't customisable.
Ticket Tailor does not use implied consent for third-party cookies.
No non-essential cookies are placed unless you explicitly enable tracking.
Any tracking you add is entirely optional and under your control. To test which cookies are used, you can create a test event and complete a checkout without enabling tracking. You’ll see that no non-essential cookies are placed.