Google Analytics is a popular tool for tracking visitors and page views to a website. By connecting Google Analytics to your Ticket Tailor box office, you can track your visitors and how they're interacting with your site.
Setting up Google Analytics
Get your GA4 measurement ID from your Google Analytics account (here's a guide from Google on how to do that). Copy your measurement ID so you have it to hand.
From your Ticket Tailor dashboard, head to your Box office Settings and then Integrations.
Under the Ads and analytics tab, find Track your box office visitors using Google Analytics, and then click Configure.
Paste your GA4 measurement ID into the field when prompted.
Click Save settings.
Your box office will now send data of any visitors to your Google Analytics dashboard.
How to set up cross-domain tracking
If you're already using Google Analytics on your own website, you should consider setting up cross-domain tracking in your Google Analytics account. This will make sure that a user that comes from your website to your Ticket Tailor box office will be tracked as the same user.
For example, if I have a marketing site called 'www.awesomeevent.com' and from there, I link to a Ticket Tailor event page like www.tickettailor.com/events/awesomeevent/1234, when someone visits my website and buys a ticket this will be tracked in Google Analytics as one user/session. This will allow you to see the complete buyer journey.
What information is sent to Google Analytics?
When you've set up your Google Analytics integration, you can expect to see the events listed below.
View item | A buyer has opened the ticket/product selection list in your checkout. |
Add to cart | A buyer has selected at least one ticket/product. |
Begin Checkout | A buyer has reached the checkout form. |
Purchase | A buyer has completed a purchase. |
💡 Things to note
If you're not seeing the data you expect in Google Analytics, please check the following:
Make sure you're looking at the correct property in Google Analytics. Data will appear in the property with the same measurement ID you added to Ticket Tailor.
Some reports can take some time to appear. Real-time reports should be fairly quick to show new data. Other events and reports may take longer (24-48 hours to load).
If you've checked all of the above, please contact Customer Support with:
The URL where you've linked to your event page or widget.
The Ticket Tailor event page.
Screenshots of your Google Analytics dashboard.
A rough idea of the % of data you are missing.