Ticket Tailor works with Meta pixel so you can track how your social media marketing converts into ticket sales.
š” In order to set up Meta pixel tracking, you first need to enable a custom domain for your box office. Read more on this here: How do I set up a custom domain?
How to find your Pixel ID in Facebook ads manager
You can find your Meta Pixel ID (a 16-digit code) from your Facebook for Business events manager.
For more help on where to find your Pixel ID, please see the Meta help article about how to set up the Meta pixel.
If you want to add Conversions API tracking (CAPI) manually generate an Access Token inside Meta Business Manager.
For more help with CAPI please see the Meta help article about Conversions API.
How to enable Meta pixel tracking
Open 'Box office settings' from the top right navigation menu.
Click 'Integrations' from the left-hand menu.
Under the 'Ads & analytics' tab, click the 'Configure' button next to 'Track your Facebook ads by adding a pixel'.
In the pop-up window, enter your Facebook ads Pixel ID in the text box provided.
Your Facebook ads account will now be connected to your Ticket Tailor dashboard.
How to add Conversions API
When setting up your tracking (as above), you can tick the box called 'Enable conversion API' to add Meta Conversions API tracking.
Simply paste your conversions API token into the box to complete the setup.
Please note: PageView events are currently not tracked with the Conversion API.
What can be tracked per pixel event?
Data | When it fires | Data to expect |
(For tracking your funnel to a completed order). | After a ticket buyer completes checkout (i.e., payment is successful). |
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(For tracking how many people are adding tickets but not checking out). | When a buyer selects tickets and starts the checkout flow. |
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(To track how many people start checkout but donāt complete it). | When the buyer reaches the payment page of checkout. |
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(For retargeting visitors who showed interest in a specific event). | When someone views a specific event page. |
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(To help retarget all visitors).
Tracked by meta pixel (but not CAPI). | Every time someone opens a page in your checkout flow, Facebook will get a PageView event.
Even if the visitor doesnāt click anything or buy anything ā just viewing the page triggers this.
š” In a typical order flow, a buyer might go through several pages like:
Each page loads separately, and the Facebook Pixel fires a |
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