Integrating Mailchimp with Ticket Tailor can be useful for contacting all your attendees with extra information about your event, or sending marketing emails about future events you're planning.
When your customer buys their ticket, we can send the ticket buyer’s name, email address, and the event choice to your Mailchimp list.
How to connect Ticket Tailor to Mailchimp
Head to 'Box office settings'.
Then choose 'Integrations' from the side menu.
Under the 'Marketing & CRM' tab, click the 'Get started' button next to the Mailchimp logo, then 'Activate in Mailchimp'.
In the pop-up window, enter your Mailchimp login details. You'll then be asked to authorise Ticket Tailor. Click 'Allow'.
A short form will open.
Select the list you'd like your customers to be subscribed to (if you want to subscribe them to a new list, create a new empty list in Mailchimp first, and then reload this page).
Select whether you'd like customers to give consent, or if you'd like them to 'double opt-in'. If this is switched on, then ticket buyers will be sent an email to confirm that they want to subscribe to the list.
Click on 'Save' to complete the process.
💡 Things to note
Your Mailchimp list will contain all your ticket buyers, regardless of which event they have purchased tickets for or when the app was connected.
If you want to send a campaign to the attendees of a single event you will need create a new segment. Instructions on creating a segment can be found here.
Ticket Tailor will send the following fields to Mailchimp when sharing your event order data: 'First name', 'Last name', and 'Event name'.
If you're having trouble connecting to Mailchimp and see an error message, try deactivating and reconnecting the integration.