Welcome to Ticket Tailor!
This quick overview will guide you through each step to create your first event, so you can start selling tickets in no time.
💡 Does your event form look a bit different? If so, you might be using a slightly older version. See how that works here. (Don't worry, you'll get these new updates very soon!)
How to create your first event
Step 1: Add your event info
You'll arrive on the Edit events and tickets page (right after you've signed up and created your box office).
Add your Event name under the Event info heading.
Select the start and end dates and times using the drop-down calendars.
If your event repeats over multiple dates or times, tick Recurring event. (You'll set up your occurrences later, once you save your event details).
Choose the relevant timezone for your event.
Enter the venue name and address.
If your event is online, tick Online event in the top right instead, and select the relevant platform.
Add a Description for your event. The description can be formatted using the buttons provided. You can add images, links, embed a YouTube or Vimeo link, and add divider lines.
Upload an event header image using the upload button. The image can be in JPG, PNG, or GIF format. The recommended size is 2048 x 652 pixels to suit your header image. Not got your own image? No problem, choose from our pre-populated library.
Your event image will sit at the top of your event page - it's a great way to show-off your event to your ticket buyers!
You can upload a separate Event page image (500 x 500 pixels) to show on your listings page after the initial upload. An event page image will show as a square image in your list of events.
Just click Delete image and upload your preferred image to add a second one.
Use the toggle to zoom in/out and crop your images to your preference if required, and add alternative text to keep your event page accessible.
You can add up to 10 additional header images if you'd like to show off your event photography by clicking the Add additional images button, to create an image carousel.
💺 Setting up a seated event? Head here next to learn how to design the seating chart for your venue.
Step 2: Set up your tickets
Under the Ticket types heading, click the Add ticket button to create the first ticket type you want to sell.
Choose whether to allow customers to make a donation, directly below your ticket list.
In the side column, set your event capacity and and low availability threshold using the Set maximum capacity and Show low availability status tickboxes.
The Set maximum capacity tickbox will only show when you have more than one ticket type.
If you're using ticket groups, you'll also have the option to Collapse ticket groups on checkout.
💡 There are lots of advanced ways to set up and manage your tickets. For a deeper dive, check out more tutorials on ticket rules and features.
Step 3 (optional): Add event extras
Under Add-ons and extras:
Click Add product if you'd like to sell upsells like merchandise, gift vouchers or upgrades.
Turn on Text message reminders to send WhatsApp or SMS reminders, and earn on every sale.
Manage Refund protection for this event, letting ticket buyers add ticket protection to cover their tickets in emergencies.
Step 4 (optional): Personalise your event page
We love it when you make your event truly yours, and there are lots of handy features to help your really own it. These are the ones we recommend to get started!
Type your button text in the box under the Select tickets button label heading to set your own wording for the button your customers will press to buy tickets (aka a custom call to action).
For example, you might prefer "Register" to the default "Buy tickets" button for your events.
Hide the map or share buttons if you'd rather not show them.
Edit your global colours, layout and theme to make your box office feel like you.
You can remove the Ticket Tailor branding if you'd like to white label your box office. (This is a paid add-on).
Customise your Event page link URL, or add a custom domain here too. (Custom domains are also a paid add-on).
Step 5 (optional): Fine-tune your event settings
Under Event settings, you'll find everything you need to manage the custom settings of your event.
Payment settings: set your currency and adjust your payment methods, plus any custom transaction fee or sales tax.
Ticket availability: choose when tickets go on sale and off sale, whether to show your lowest ticket price on the calendar, and whether to show a low availability status.
Access and visibility: control who can see and access your event. This is useful if you're running a private event which you don't want to show up in Google searches.
Waitlist: decide whether you'd like to let customers join a waitlist once you're sold out (or before!).
Order confirmation: decide if you'd like to redirect ticket buyers to a custom order confirmation page on your own website.
Voucher codes: manage any voucher collections for this event.
When you're happy, click Save event in the sticky bar at the bottom of the page.
Step 6: Get ready to publish
Once you've saved your event, you'll be taken to your Event summary page.
From here, you'll see a Get ready to publish checklist, which outlines any mandatory outstanding steps you need to take before you can publish your event and start selling tickets.
Once your checklist is complete, you can click Preview event page to see what your draft event will look like to your attendees.
When you're ready to start selling, you can click the Publish event button, or use the grey drop-down menu at the top of the Event summary page to switch your event from Draft to Published.
Your event is now live and ready to sell tickets! 🙌
💸 🎫 To sell tickets online, you'll need to connect a payment processor. For more information on payment processors, please see the below help articles:
Next → Make your event even better
The Make it even better section displays some of the key touch points for your ticket buyers that you may want to refine and polish before or after publishing your event.
These include:
Box office design: Match your brand by customising your themes for all of your event pages.
Discount codes: Create discount codes to offer your attendees, to drive demand.
Event confirmation: Customise the ticket email your buyers get sent. Top tip: include any information they will need to access and enjoy your event, like clear directions.
Checkout form: Choose what data you collect to help run your event smoothly. Need to know dietary requirements? You can ask! Collecting demographics to help inform your marketing? Your decision. Your form is fully customisable, to make planning simple.
Products: Sell merchandise or add-ons alongside your tickets to maximise your revenue.
Team access: Give your teammates access to your box office and set individual permissions.
💡 Things to note
We recommend that you Save your event regularly, so that you don't lose any event creation progress.
You can come back to the Event summary page at any time by heading to Events, and then clicking on your chosen event.
If you want to create more events, just head to the Events tab, then Add new event.
If you're running lots of events, you might want to manage your events brand and global settings in your box office settings.
Once you're happy with your event, we recommend setting up your refund policies and settings for ticket buyers in your self-serve settings.