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How to create your first event with Ticket Tailor

Your first event starts right here! Sign up and create your event using the quick form. When you're happy, click "Publish" to sell tickets online!

Written by Siobhan

Welcome to Ticket Tailor!

As soon as you've created your box office, you'll land on your Events page, ready to create your first event.

This quick overview will guide you through each step, so you can start selling tickets in no time.

💡 Does your event form look a bit different? If so, you might be using a slightly older version. See how that works here. (Don't worry, you'll get these new updates very soon!)


How to create your first event

Step 1: Add your event details

  • You'll arrive on the Edit events and tickets page right after creating your box office.

  • Under the Event info heading, add your Event name.

  • Select the start and end dates and times using the drop-down calendars.

    • If your event repeats over multiple dates or times, tick This is a recurring event. You'll come to this later once you save your event.

  • Choose the relevant timezone.

  • Enter the venue name and address.

    • If your event is online, tick the This is an online event box below instead, and select the relevant Platform.

  • Under the Event page heading you can add a description for your event. The description can be formatted using the buttons provided.

Screenshot demonstrating the Ticket Tailor event description section when creating an event.
  • Upload an event image using the upload button. The image can be in JPG, PNG, or GIF format. The recommended size is 2048 x 652 pixels to suit your header image.

    • You can upload a separate Event page image or Header image after the initial upload.

  • To set your own wording, (aka a custom call to action) for the button your customers will press to buy tickets, type your button text in the box under the Select tickets button label heading. For example, you might prefer "Register" to the default "Buy tickets" button for your events.

Screenshot demonstrating the 'Design your event page' section within the 'Edit event and tickets' form for Ticket Tailor. There are options to choose a custom call to action ('Select tickets button label'), checkboxes to 'Hide map' and 'Hide share buttons', 'Edit the global colours, layout and theme', as well as 'Remove Ticket Tailor branding' for users who wish to white label their ticketing.
  • Optionally, you can choose further customisation settings like editing global colours, layouts and themes, or removing our branding, by adding white label and adding your custom domain.

Step 2 (optional): Customise your box office

  • Before setting up your tickets, now is a great opportunity to customise your Ticket Tailor box office and let your branding shine. Click Edit global colours, layout and theme to get started.

Screenshot showing the 'Edit global colours, layout and theme' button, within the 'Design your event page' section when creating a new event.

💡 For detailed information on customising your box office, head here.

  • You can also remove the Ticket Tailor branding by adding white label and adding your custom domain. Click Remove Ticket Tailor branding to get started.

Screenshot showing the 'Remove Ticket Tailor branding' button, within the 'Design your event page' section when creating a new event.

Step 3: Set up your tickets

  • Under the Tickets and items heading, click the Add ticket type button to create the first ticket type you want to sell.

💡 For more information on managing ticket types, please see the help article How to manage Ticket types and Groups.

  • If you wish to add upsells to your event like merchandise, gift vouchers or upgrades, select Add product.

💡 For more information on adding products, please see the help article How to sell Products.

  • Choose whether you'd like to allow customers to make a donation.

Step 4: Get ready to publish

  • Once you've saved your event, you'll be taken to your Event summary page.

  • From here, you'll see a Get ready to publish checklist, which outlines any outstanding steps you need to take before you can publish your event and start selling tickets.

Screenshot showing a 'Get ready to publish' checklist
  • Once your checklist is complete, you can click Preview event page to see what your draft event will look like to your attendees.

Screenshot showing the checklist with a header that says 'Ready to publish' instead of 'Get ready to publish'. There are two 'Preview event page' buttons with arrows pointing to them for clarity.
  • When you're ready to start selling, you can click the Publish event button, or use the grey drop-down menu at the top of the Event summary page to switch your event from Draft to Published.

Screenshot showing the 'Publish event' button as described above.
  • Your event is now live and ready to sell tickets! 🙌


Next → Make your event even better

The Make it even better section displays some of the key touch points for your ticket buyers that you may want to refine and polish before or after publishing your event.

Screenshot of the 'Make it even better' section on the Event summary page, which provides some optional steps you can take before setting your event live. There are four buttons here, 'Box office design', 'Event confirmation', 'Create a discount code' and 'Checkout form'.

These include:

  • Box office design: Match your brand by customising your themes for all of your event pages.

  • Discount codes: Create discount codes to offer your attendees, to drive demand.

  • Event confirmation: Customise the ticket email your buyers get sent. Top tip: include any information they will need to access and enjoy your event, like clear directions.

  • Checkout form: Choose what data you collect to help run your event smoothly. Need to know dietary requirements? You can ask! Collecting demographics to help inform your marketing? Your decision. Your form is fully customisable, to make planning simple.



💡 Things to note

  • We recommend that you Save your event regularly, so that you don't lose any event creation progress.

  • You can come back to the Event summary page at any time by heading to Events, and then clicking on your chosen event.

  • If you want to create more events, just head to the Events tab, then Add new event.

Screenshot showing the 'Add new event' button, which can be found on the 'Events' tab. After you've created your first event, this is the path you'd need to take to create more.

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