Your box office reports enable you to view event stats when you're on the go, so you can easily understand how well your tickets and other products are selling. You can also use reports to track revenue, referral sales, and operational data like event check-ins.
Exploring your box office reports
Ticket sales analytics
Open an event and choose Event reports from the left-hand menu.
Here you can see summaries of ticket sales, add-on sales and referral sales, which show the performance of your event over time.
Revenue analytics
You can see a detailed and filterable revenue report by going to Orders, and opening Sales reports.
Using the Revenue report, you'll see a filterable breakdown of the revenue you've collected for all of your box office sales.
Revenue is recorded for all completed orders, at the time the order is placed.
Refunded orders are removed from your revenue figures.
If you're using multi-checkout, your per-event revenue won't include transaction fees.
The revenue shown is your gross revenue. For your net revenue, subtract any ticket fees and any tax you pay.
Using Transactions reports, you'll see a breakdown of your sales, refunds and net amounts by payment method - so you can quickly tell where your ticket money was sent.
If you're offering payment plans, you'll see a Payment plan report which shows you an overview of your payment plans: how much youâve collected so far, how much is still to come, and how many have completed.
Check and export spent and unspent voucher codes and gift cards from the voucher section of your dashboard.
Event page and marketing analytics
Open the relevant event from the Events section of your dashboard to view your event analytics.
At the top of the page, youâll see your Event summary, which shows number of tickets issued, sales revenue, number of tickets checked in, days to go until your event, and total event views.
You can track sales made using referral codes from your 'Event summary' page.
You can view your page views over time from your 'Event summary' page.
You can quickly see the number of discount code redemptions per code from the discount code section of your dashboard.
To set up more detailed analytics, you can integrate with:
Google Analytics.
Meta pixel.
TikTok pixel.
Blackbaud.
Revenue analytics.
And more (Check out available integrations).
Operational analytics
To view a check-in report for your event, open your event and choose Event reports from the left-hand menu.
Select the Check-in report to view a filterable report of check-ins over time and by device.
If you're running a recurring event with time slots, you can open your event and click Timeslot reporting from the event summary to show you a report with ticket and revenue data grouped into hourly intervals.
If you've issued memberships, you can check redemptions and issued memberships from the Memberships section of your dashboard.
If you're selling products, you can quickly filter and view a Sold product report.