Google Analytics is a popular tool for tracking visitors and page views to a website. By connecting Google Analytics to your Ticket Tailor box office, you can track your visitors and how they're interacting with your site.Ā
How to set up Google Analytics
Get your GA4 measurement ID from your Google Analytics account (here's a guide from Google on how to do that). Copy your measurement ID so you have it to hand.
From your Ticket Tailor dashboard, head to your Box office Settings and then Integrations.
Under the Ads & analytics tab, find Track your box office visitors using Google Analytics, and then click Configure.
Paste your GA4 measurement ID into the field when prompted.
Click Save settings.
Check it's working
Install Google's Tag Assistant extension for Chrome.
Open your Ticket Tailor event page. Accept the cookie banner if you see one.
Click the Tag Assistant icon and check your measurement ID (G-ā¦) is listed.
Click Troubleshoot tag, then buy a free or hidden ticket. You should see Page view, View item, Add to cart, Begin checkout and Purchase.
š” Not seeing your ID or events? Check your measurement ID in Ticket Tailor starts with G-, and turn off any ad blocker.
Joining up the buyer journey
To see a buyer's whole journey in one place, from your website to their purchase:
Using a custom domain? You're all set. Google Analytics treats tickets.yourwebsite.com as part of your website, including when you sell through a widget.
Linking from your website to your Ticket Tailor event page? Set up cross-domain tracking in Google Analytics and add tickettailor.com as one of your domains. Your website must use the same measurement ID.
Using a widget without a custom domain? Google Analytics can't join up the journey, so sales may show as coming from your website rather than the ad that brought the buyer to it. Adding a custom domain fixes this.
What information is sent to Google Analytics?
When you've set up your Google Analytics integration, you can expect to see the events listed below.
Page view | A buyer has viewed any page of your box office. |
View item | A buyer has opened the ticket/product selection list in your checkout. |
Add to cart | A buyer has selected at least one ticket/product. |
Begin checkout | A buyer has submitted the checkout form. |
Purchase | A buyer has completed a purchase. |
We never send buyer names, email addresses, phone numbers, postal addresses or checkout form answers.
š” Things to note
Google Analytics won't exactly match your sales. Ad blockers and declined cookies stop some visits being recorded. Your Ticket Tailor reports show your true sales.
If you've turned on cookie consent, Google Analytics only records buyers who accept cookies.
If you're not seeing the data you expect in Google Analytics, please check the following:
Make sure you're looking at the correct property in Google Analytics. Data will appear in the property with the same measurement ID you added to Ticket Tailor.
Some reports can take some time to appear. Real-time reports should be fairly quick to show new data. Other events and reports may take longer (24-48 hours to load).
If you've checked all of the above, please contact Customer Support with:
The URL where you've linked to your event page or widget.
The Ticket Tailor event page.
Screenshots of your Google Analytics dashboard.
A rough idea of the % of data you are missing.