Google Analytics is a popular tool for tracking visitors and page views to a website. By connecting Google Analytics to your Ticket Tailor box office, you can track your visitors and how they're interacting with your site.
Setting up Google Analytics
Get your measurement ID from your Google Analytics account. Here's a guide from Google on how to do that. Copy your measurement ID so you have it to hand.
From your Ticket Tailor dashboard, click 'Box office settings' and then 'Connect apps' from the list, and then click 'Configure' next to Google Analytics.
Paste your measurement ID into the field when prompted.
Click 'Save settings'.
Your box office will now send data of any visitors to your Google Analytics dashboard.
If you're using a custom domain, or if you don't want to set up cross-domain tracking (for example if you are just using your Ticket Tailor box office to sell your tickets) you can leave the box called 'Primary domain for i-frame cross-domain tracking' blank.
How to set up cross-domain tracking
If you are already using Google Analytics on your own website then you should consider setting up cross-domain tracking in your Google Analytics account. This will make sure that a user that comes from your website to your Ticket Tailor box office will be tracked as the same user.
For example, if I have a marketing site called 'www.awesomeevent.com' and from there, I link to a Ticket Tailor event page like www.tickettailor.com/events/awesomeevent/1234, when someone visits my website and buys a ticket this will be tracked in Google Analytics as one user/session. This will allow you to see the complete buyer journey.
In the box called 'Primary domain for i-frame cross-domain tracking', add the marketing site you've connected to Google Analytics (in the above example, this is awesomeevent.com).
Ensure the Google Analytics code on your website matches what you can see on your integrations page.
What information is sent to Google Analytics?
When you've set up your Google Analytics integration, you can expect to see the events listed below.
View item | A buyer has opened the ticket/product selection list in your checkout. |
Add to cart | A buyer has selected at least one ticket/product. |
Begin Checkout | A buyer has reached the checkout form. |
Purchase | A buyer has completed a purchase. |
💡 Things to note
If you're not seeing the data you expect in Google Analytics, please check the following:
Make sure you're looking at the correct property in Google Analytics. Data will appear in the property with the same measurement ID you added to Ticket Tailor.
Double-check that your measurement ID and the primary domain for cross-domain tracking are correct in Ticket Tailor.
Some reports can take some time to appear. Real-time reports should be fairly quick to show new data. Other events and reports may take longer (24-48 hours to load).
If you've checked all of the above, please contact Customer Support with:
The URL where you've linked to your event page or widget.
The Ticket Tailor event page.
Screenshots of your Google Analytics dashboard.
A rough idea of the % of data you are missing.