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How to set up a waitlist for your event

Turn on the waitlist in the advanced event settings when you create your event.

Written by Jonny White

When your tickets are selling fast, you can set up a waitlist to collect email addresses from prospective ticket buyers who might've missed out.


How a waiting list works

  • Set up the waitlist for your event using the event advanced settings.

  • Customers will see an option to join the waitlist from your event page or booking widget by entering their email address.

  • If you've added an event description, it'll be displayed on waitlist-only checkout pages to give customers more context about your event.

  • If you're using the calendar split view for events with multiple dates, customers will see 'Waitlist' or availability labels displayed on each date to help them understand which slots are available at a glance.

  • If and when tickets become available, you can notify sign-ups with an email broadcast.


How to set up the waitlist for your event

A screenshot of a 'Join waiting list' form.
  • Head to Events, select your event, and then click Edit event and ticket types.

  • Scroll down to the bottom of your event, and click the dropdown to show the Advanced settings.

  • From here, select the checkbox that says Activate waitlist.

    • If you'd only like your ticket buyers to see the waitlist form when no tickets are available, tick the box that says Show only when no tickets are available.

  • Now, you can configure the text that shows on the form. Feel free to use the default text we've provided, or customise it to suit your needs.

  • Finally, click Save and the waitlist is set up.

  • After you've set up your waitlist, customers will see an option to join the waitlist on your checkout by entering their email address.


How to notify waitlist signups of available tickets

  • Open your event, and click Waitlist sign-ups in the left-hand menu to see a list of all your new signups.

    A screenshot of the 'Waitlist signups' button in the menu on an event page.
  • If your event has multiple occurrences, you can select a specific date/time by using the dropdown menu.

  • To notify them directly from Ticket Tailor, click Create Broadcast, which will take you over to our Email broadcast tool and allow you to send them an email notifying them that tickets are available. Don't forget to include a link to the ticket-buying page!

  • Once the Email broadcast has been sent out, the signups that were notified will move from the New signups tab to the Notified signups tab. This makes it easy to keep track of who has or hasn't been notified.

Screenshot showing the 'New signups' and 'Notified signups' tab within the 'Waitlist sign-ups' page.

How to download your waitlist sign-ups

  • Open your event.

  • Click Waitlist sign-ups in the left-hand menu to see a list of all your new signups.

  • Click Export data. Now, you'll get a variety of options to choose what you'd like to export.

  • If you're planning on notifying these signups, make sure you tick the checkbox called Mark new signups as notified after export.

Screenshot showing option to select tickbox 'Mark new signups as notified after export' when downloading waitlist sign-ups.
  • Click Download report.

  • You'll get a CSV report of all the signups you requested, and the new signups will move to notified signups.


💡 Things to note

  • If you've chosen your waitlist to Show only when no tickets are available your waitlist won't show up if there are any available tickets (including hidden or locked tickets). If tickets remain unsold and you want the waitlist to show, you can remove this tick-box in your Advanced event settings.

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