Our integration with ActiveCampaign offers a variety of different workflows, which you can mix and match to support your own use cases and requirements.
If needed, each workflow can be added multiple times — but exercise caution if doing this. You could end up with conflicting data in your ActiveCampaign account.
What ActiveCampaign workflows are available?
(Click on the headings below to open the instructions)
Sync buyer contacts and add marketing opt-ins to a single mailing list
Sync buyer contacts and add marketing opt-ins to a single mailing list
Any time an order is created through Ticket Tailor, this integration will add the buyer details as a contact in ActiveCampaign.
If the buyer opted to join a mailing list, then the contact will also be added to an 'All Ticket Tailor event buyers' list in ActiveCampaign (you can rename this list during setup if you prefer).
All your marketing opt-ins will be subscribed to a single mailing list.
This is good for box offices with one annual/seasonal event, or a few events which are closely related and relevant to the same audience.
This isn't good for box offices with different events and different audiences, and are better suited to segmented communications.
Sync buyer contacts and add marketing opt-ins to a mailing list per event
Sync buyer contacts and add marketing opt-ins to a mailing list per event
Any time an order is created through Ticket Tailor, this integration will add the buyer details as a contact in ActiveCampaign.
If your ticket buyer opted to join a mailing list, then a contact list with the event name will be auto-generated, and that contact will then be added to the list.
Your marketing opt-ins will be subscribed to a mailing list for each unique event series.
If you use recurring events in Ticket Tailor, then all occurrences for the same event series will sync to a single mailing list in ActiveCampaign.
This is good for box offices with a range of different and varied events with different audiences which need their own mailing lists.
This isn't good for box offices with a small number of events and a single mailing list.
Sync buyer contacts and tag all with a single tag
Sync buyer contacts and tag all with a single tag
Any time an order is created through Ticket Tailor, this integration will add the buyer details as a contact in ActiveCampaign, and then add your chosen tag to that contact.
All your buyer contacts will be tagged with the same tag. You define this tag when setting up the workflow.
Tag names can only contain letters
a-zA-Zand numbers0-9, and dash-or space characters.
This is good for box offices with one annual/seasonal event, or a few events which are closely related and relevant to the same audience.
This isn't so good for box offices with different events and different audiences, better suited to more detailed segmentation.
Sync buyer contacts and tag them with event-specific tags
Sync buyer contacts and tag them with event-specific tags
Any time an order is created through Ticket Tailor, this integration will add the buyer details as a contact in ActiveCampaign and then create an auto-generated tag with the event name, which will then be added to that contact.
Your buyer contacts will be tagged with a tag that’s specific to the event name and start date, meaning that you’ll be able to identify all your customers who bought tickets to the same event on a specific date.
Tag names are automatically created for you, in this format:
tt_{event_name}-{event_start_date}(using the standardised ISO 8601 date format).For example, for an event called 'Food Festival' taking place on Saturday 27 July 2024, buyer contacts will be tagged with
tt_Food-Festival-2024-07-24.
This is good for box offices with a range of different and varied events with different audiences, suited to detailed segmentation; box offices using recurring events, where it’s useful to segment by the date of attendance.
This isn't so good for box offices with a small number of events with the same type of audience
Sync buyer contacts and customise tags based on the order contents (advanced)
Sync buyer contacts and customise tags based on the order contents (advanced)
Any time an order is created through Ticket Tailor, this integration will add the buyer details as a contact in ActiveCampaign, and then tag that contact based on matching line item descriptions in the buyer's order.
You can choose a custom tag, which is applied based on a search term that you define when setting up the workflow.
Your custom tag will only be applied if there is a line item description in the buyer’s order that contains the search term you define (not case-sensitive).
For example, to tag buyers who bought your 'VIP admission' ticket type, you could set the custom line item search term to
vip, and custom line item tag tovip-ticket-buyer.For example, to tag buyers who bought an add-on product (in the second step of Checkout), you could set the custom line item search term to
add-on, and custom line item tag toadd-on-buyer.For example, to tag buyers who included a donation in their order, you could set the custom line item search term to
donation, and custom line item tag todonor.
The tag names you define can only contain letters
a-zA-Zand numbers0-9, and dash-or space characters.You can add this workflow multiple times to allow you to build up complex rules with multiple tags that you want applied – including when a buyer matches multiple tagging rules with a single order.
This is good for box offices with sophisticated audience segmentation in their CRM, based on the type of ticket or item ordered.
This isn't good for box offices with simple audience segments based on the type of event they attended.
💡 Things to note
Looking to connect to ActiveCampaign? Learn how.
Looking for help using ActiveCampaign? Contact ActiveCampaign support.