Referral tags allow you to track where your sales come from to better understand how your marketing is performing. You can create tags for your different marketing channels including Facebook, Twitter, or your own website, and see which are driving the most sales. You can also give your ticket reps and affiliates their own unique links and reward them based on how well they sell.
How to create referral and affiliate links
From the 'Promote' section of your dashboard, choose 'Buttons and links' from the side menu.
Under the 'Event link' heading, click the 'Edit Link Settings' button.
From the Event drop-down menu, choose an individual event or select 'All events' to have your referral tag link to your box office.
In the Referral tag text box, enter any unique series of letters and numbers. Click the 'Update' button and copy the generated web link. This link be used anywhere you market your tickets in order to track how buyers arrived at your event or box office.
You can also create buttons to embed on your website. Simply copy and paste the code next to the button you want to use under the HTML Buttons heading.
💡 Things to note
Once a referral tag has been created, it can't be removed.
Any paid affiliates using the code you provide will not be paid automatically. This will have to be done separately.
If you're comfortable creating referral links, you don't need to add them using the steps above - any referral link you share will be tracked if sales are made with it.
You can track referral sales from the 'Event summary' page. From the 'Events' section of your dashboard, find the event and look under the 'Referral sales' summary heading.
The referral code will also show on individual orders in your 'Orders' tab, and on order exports.