Note: This help article has been provided by the team at Flowpoint.
Introduction to Flowpoint
Flowpoint is a cutting-edge web analytics platform dedicated to providing businesses with comprehensive insights into user behavior. With its powerful AI-driven analytics, Flowpoint can correlate ticket sales data to provide actionable recommendations that can significantly enhance conversion rates. Whether you're aiming to understand your audience better or looking to boost your ticket sales, Flowpoint offers an all-in-one solution.
Purpose of Integration with Ticket Tailor
The partnership between Flowpoint and Ticket Tailor is designed to bridge the gap between ticket sales and website analytics. Through this integration, Ticket Tailor customers will be able to leverage data from both their website visitors and ticket sales. By consolidating these data streams, businesses can access AI-generated insights and actionable recommendations, positioning them at the forefront of understanding customer behavior and thus, driving increased conversions.
How it works
Referral Tag Functionality: At the heart of this integration is Ticket Tailor’s referral tag function available in its embedded widget. This function can accept custom "referral" tags, which can be later extracted using the "list orders" API call.
Data Tracing: The referral tag primarily serves to trace sales from various marketing
campaigns. For instance, if a widget has the referral_tag set to "facebook_1222", it means that the particular sale came from a specific Facebook campaign.
Data Matching: By leveraging this referral tag data on our server, Flowpoint can align
website user activities with their corresponding Ticket Tailor purchases. This alignment process lets us trace and comprehend the unique journey of each user on the website before they finalize a purchase.
Unique Referral IDs: To optimize this process, the integrated embedded code from Ticket Tailor is modified. This ensures that every widget presented on your website is endowed with a unique and randomized "referral id" which is sent to Ticket Tailor via the referal_tag parameter, making the data more accurate and the insights more actionable.
Steps for Customer Integration:
If you're looking to capitalize on this powerful integration, follow the initial simple steps below:
Connect with the Flowpoint team: Register your interest here or via the Connected Apps page.
Await Guidance: Once your details are received, the Flowpoint support team will
guide you through the next steps, ensuring a seamless integration between the
platforms.
By integrating Flowpoint with Ticket Tailor, businesses are poised to enjoy a holistic
understanding of their customers, setting the stage for unmatched sales and conversion optimization. Get started today!
Support: support@flowpoint.ai
Website: www.flowpoint.ai