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You might want to boost your sales via seasonal marketing by adding a discount code to a specific event or a group of occurrences running over a certain time period.
For example, you might offer 20% off in September as a "back to school" deal, or have a Valentine's Day promo only valid on the 14th of February.
How to assign discount codes to specific dates
Create a discount code as usual, from the 'Promote' section of your box office.
When creating your discount code, use the new options to adjust the date for the code to be used. (You'll need to choose a 'valid from' and 'valid until' date, with your promo code usage date falling in the middle).