As your event approaches, you may need to send out important information to your ticket buyers. Our Email broadcasts tool allows you to do exactly that.
💡 Email broadcasts must not be used for marketing emails, and only for important updates about the event the ticket buyers have bought tickets for.
How to set up an Email broadcast
Open the relevant event, and select 'Email broadcasts' from the left-hand navigation.
Email broadcasts are free to send but in order, you may be asked for verification at this step to prevent spam.
Use the 'Recipients' drop-down to choose your audience.
Fill in the 'Subject' and 'Message' with the content you'd like to send to your ticket buyers, holders of a specific ticket type, or waitlist sign-ups.
Scheduling Email broadcasts for recurring events
Select your recipients from the dropdown.
If you're using recurring events, you can send a broadcast to buyers in one of the following ways:
'All upcoming occurrences' in the event series.
'Specific occurrences', selecting either a single or multiple occurrences. For instance, if you need to close for part or all of a day due to unforeseen weather conditions, you might choose to notify attendees of all affected time slots that morning.
'Occurrences within a fixed time window' targeting events starting within a specific timeframe.
Once you've selected your recipients, you can finish drafting and formatting your broadcast by following the steps below.
How to format your broadcast
You can format the message to look however you want using the tools provided, and you can add placeholders to personalise the message.
For example, if you wanted a personalised greeting such as Hi Sarah Brown, click the 'Insert placeholder' button and click 'Ticket buyer name'. This will add a placeholder to the message that will be replaced by the ticket buyer's name.
You can also use placeholders to resend ticket vouchers or an online event link to all of your ticket buyers for convenience. To add them to the message, click on the 'Insert placeholder' button and select 'Ticket vouchers'.
Next, we recommend that you check that it looks good in the inbox by sending a test email. Read and tick to agree to the terms, and send a test by entering your email address in the 'Send test email' section and clicking on the 'Send test email' button.
It should only take a moment to arrive in your inbox, so check how it looks and make any necessary changes.
If you're not ready to send yet, click 'Save draft'. You can come back and send it later.
Finally, select when you want your email to be sent. Your options are:
Immediately – send your message instantly to your chosen audience.
At a scheduled date and time – choose a specified time to send your message.
At a scheduled interval before the event starts – choose to send your message a certain number of hours/days before your event.
At a scheduled interval after the event ends – choose to send your message a certain number of hours/days after your event.
When you're ready to send, click the 'Send Broadcast' button. You'll get a quick preview to check it over one final time. Click the 'Send to X recipients' button.
Your Email broadcast is now queued for sending and the system will take care of the rest!
💡 Things to note
Immediate messages will typically be sent within ten minutes, but for events with a large recipient list, it may take up to an hour.
Immediate messages to recurring events can only be sent when you selected specific occurrences, or occurrences within a fixed time window.
When you're sending broadcasts to recurring events, you'll see a status for the template, and then a sent status for each message below.
Broadcasts are free to send, but you may sometimes be asked for an extra account verification step to be able to use them on your account.
Broadcasts can't be used to send marketing to past events. Instead, you can export your attendee emails.
Broadcasts can only be sent to ticket buyers, not attendees.
If you're having trouble sending your broadcast, reach out to customer support.